Private PA & Lifestyle Assistant
"I treat your life as if it were my own.
Same passion. Same care. Same joy in doing it beautifully."
You're busy. Really busy. Between your work, your home, your everyday life and everything in between, the list never gets shorter. It just moves around. I'm the person who takes that list and makes it disappear. Not just the simple things. All of it. Handled properly, followed through without exception, and done the way you'd do it yourself if you had the time. Because for me, this isn't just a job. When I take something on, it becomes mine. I carry it, I see it through, and I don't put it down until it's right.
Get in touchAbout me
I have been doing this work for a long time and I still find real pleasure in it. There is something about making someone's life run smoothly that is genuinely satisfying in a way that is hard to describe. It is a real challenge to do well, and when it comes together, it is the best feeling.
I grew up in Buenos Aires and built my career across some of Argentina's most demanding settings before making London my home. That background, across cultures, languages and very different worlds, is why I adapt easily to different personalities, places and ways of doing things.
I am calm, honest and warm. Sometimes a bit funny. I care about the details and I care about the people behind them. Genuinely curious, which is what makes this more than a job for me.
Quietly present. Always there. And I take the trust that comes with working in someone's private life very seriously.
Each environment different. The standard, always the same.
Services
Diary & Admin
A diary that actually works is not just a list of appointments. It is a reflection of your priorities, your time and how you like to operate. I manage it with that in mind, making sure every commitment is in the right place, every deadline is visible and nothing ever slips. Follow ups managed, and the small administrative things that pile up, all of it taken care of, thoroughly and entirely.
Because when your diary works, everything else does too.
Correspondence & Communications
Words matter, and so does how quickly they arrive. I manage correspondence on your behalf, emails drafted and sent in your voice, letters written with care, replies that land just right. I liaise with contacts, keep things moving and make sure nothing important sits unanswered. You stay in control without having to be in your inbox all day.
Every message represents you exactly as you would wish.
Travel & Logistics
You tell me where you need to be, when, and how you like to travel. I take care of all of that... the flights, the hotels, the restaurants, the transfers, the entertainment, every detail in between. I listen, I learn what really matters to you and create your whole experience for you to enjoy, whether it is business or pleasure.
London, Ibiza, and wherever life takes you.
Research & Sourcing
Finding the right person, product or service takes more searches than you would think, and the wrong choice costs more than the search itself. Over the years I have built what I call my little black book, a network of contacts and connections I draw on discreetly. I research carefully, check everything thoroughly and come back to you with my honest recommendation.
I ask the right questions so you don't have to.
Errands & Personal Shopping
The small things add up. Personal shopping, gift sourcing and wrapping, collections, returns and all those tasks that discreetly eat into your day. Everything is handled with the same attention I bring to everything else. And when it comes to gifts especially, I do not just buy something. I ask about the person, I ask about the occasion, and I find something that actually means something.
Done properly, with thought and care.
Wardrobe & Personal Styling
Some things cannot be taught in a classroom. A sincere eye for style, a feel for what works and what does not, and the honesty to say so with warmth. Whether it is a full wardrobe edit, a seasonal refresh or personal shopping for a specific occasion, I help you feel put together and truly yourself, without it costing you a single hour of your own time.
You open your wardrobe and everything in it is perfectly right.
Moves & Relocations
Moving is one of the most stressful things a person can go through. Not because of the big decisions, but because of the hundred small ones that follow. Contractors, removals, utilities, deliveries, the things that need to happen in the right order at the right time. I handle all of it, so that nothing is left to chance and nothing is left for you to chase. And once I know how you like things done, I will make sure the new place feels like yours from day one.
Leaving you free for the exciting part.
Home & Household
Your home should run seamlessly in the background, not be another thing on your list. I coordinate household maintenance, manage contractors, liaise with staff and handle all the practicalities that consume far more time and energy than they should. And when things do not go to plan, I stay with it until they do. Whether it is a primary residence, a second home or a property that needs setting up, the same standard applies.
Without you having had to think about any of it.
Wellness & Wellbeing
Wellness means something different to everyone. For some it is a regular massage and a good night's sleep. For others it is a longevity clinic, a silent retreat or a complete reset somewhere far from home. This is a world I know well, not from the outside but from sincere personal interest and experience. I source the right practitioners, the right programmes and the right places, making sure everything I recommend is truly right for you. Rest, health and space for yourself are not extras but what make everything else possible.
Curated with real knowledge and genuine care.
Events & Celebrations
Whether it is an intimate dinner party, a milestone birthday or a weekend away with friends, the details make the difference. I take your vision and turn it into something your guests will remember. Just tell me your taste and style and I will take care of the rest. Small or large, near or far, each one gets the same thought. And if you want me there on the day, I will be there so that you can simply enjoy it.
From the very first idea to the moment it all comes together.
Working with me
I'm practical and I take this work seriously. I understand that inviting someone into your home and your life requires real trust, and I don't take that lightly. I spent 17 years supporting the Managing Director of one of the world's leading fixed income investment firms, and have worked with private families across London and internationally. I know how to work with discretion and efficiency, and I never lose sight of the responsibility that comes with that. My background spans international diplomacy and the private sector at the very highest level, experience that has shaped how I work with people, and what I understand they need.
The smart choice
Hiring a full-time PA costs considerably more than the salary alone once you add what employers are required to pay on top. A freelance retainer removes all of that entirely.
Employed PA (PAYE)
Salary
Employer National Insurance
Pension contributions
Holiday pay (28 days)
Sick pay
Equipment & training
Recruiter fee (15-20% of salary)
You carry all of it
Freelance PA (Retainer)
One agreed rate
Nothing on top
No hidden obligations
No gaps, no cover needed
No long-term commitment
No equipment costs
No recruiter fees
You pay for the work, that's all
"You are not paying more. You are simply paying for the right things."
How we can work together
Hourly
Flexible, ad hoc support billed by the hour. Ideal for occasional tasks or trying out how we work together.
On request
Half-Day
Up to four hours of dedicated support. Well suited to a specific task, an errand day, or a one-off project.
On request
Full Day
A full day of hands-on support, up to eight hours. Perfect for busy periods, events, or intensive projects.
On request
Monthly Retainer
A set number of hours each month, consistent support, priority availability, and someone who truly knows your needs.
On request
Project
Travel planning, events, a home move, a wardrobe edit. A clear brief, a fixed fee, done beautifully.
Quoted per project
Discovery Call
Not sure where to start? A short call to talk through what you need and see if we are a good fit for each other.
Free, 30 minutes
All packages are discussed and agreed in advance. Expenses are charged at cost, with receipts.
Kind Words
"Her ability to stay calm under pressure, anticipate needs, and ensure everything ran smoothly made a meaningful difference in our day-to-day lives. She is discreet, highly organised, and dependable, a calm and capable presence who approached every task with initiative and care."
Private Client, London
"She accomplished all these tasks with great enthusiasm, honesty and discretion, and her languages and communication skills were a great asset. I would not hesitate in recommending Sandra for any Personal and Executive Assistant role."
Private Client, London
"Sandra is honest, very hard-working, intelligent and great fun. She was able to work independently on projects showing very good attention to detail and good judgement. She built a very strong network within the organisation which improved the effectiveness of the team."
Senior Portfolio Manager, Global Investment Firm
Training & Credentials
Let's talk
"Every working relationship starts with a conversation. Whatever you need, we will find a way."
Languages