"I treat your life as if it were my own. Same passion. Same care. Same joy in doing it beautifully."
Over 20 years at the highest level of private support, including 17 years as PA to the Managing Director of a leading investment firm, with a background in protocol and ceremonial gained working alongside senior figures in international business and government.
You're busy. Really busy. Between your work, your home, your everyday life, the list never gets shorter. It just moves around. I'm the person who takes that list and makes it disappear. All of it. Handled properly, followed through without exception, and done the way you'd do it yourself — because when I take something on, it becomes mine.
I have been doing this work for a long time and I still find great pleasure in it. There is something about making someone's life run smoothly that is deeply satisfying in a way that is hard to describe. It is a real challenge to do well, and when it comes together, it is the best feeling.
I grew up in Buenos Aires and built my career across some of Argentina's most demanding settings before making London my home. That background, across cultures, languages and very different worlds, is why I adapt easily to different personalities, places and ways of doing things.
I am calm, honest and warm. Sometimes a bit funny. I care about the details, but never lose sight of the person they're for. Genuinely curious — it's what makes the work thoughtful, not just thorough.
Quietly present. Always there.
Each environment different. The standard, always the same.
Services
What I can do for you
PA & Executive
Diary & Admin
Your diary is the architecture of your day. I manage it so every commitment lands in the right place, nothing slips, and the paperwork around it disappears. · scheduling · follow-ups · administration ·When your diary works, everything else does too.
Correspondence & Communications
I handle correspondence in your voice — emails drafted and sent, letters written with precision, contacts kept moving. Nothing important sits unanswered. · email management · drafting · liaison ·Every message represents you exactly as you would wish.
Travel & Logistics
You tell me where you need to be. I take care of everything around it — flights, hotels, transfers, restaurants, entertainment. Every detail, every time. · flights & hotels · itineraries · experiences ·London, Ibiza, and wherever life takes you.
Research & Sourcing
The right person, product or service takes more finding than it should. I draw on years of contacts and careful judgment, and come back with a clear recommendation. · due diligence · vetted contacts · honest advice ·I ask the right questions so you don't have to.
Lifestyle
Wardrobe & Personal Styling
A sincere eye for style and the honesty to say so with warmth. For a full wardrobe edit, seasonal refresh, or personal shopping — I help you feel put together and truly yourself. · wardrobe edit · personal shopping · styling ·You open your wardrobe and everything in it is perfectly right.
Wellness & Wellbeing
Wellness means something different to everyone. From weekly practitioners to longevity clinics and retreats — I find what is right for you, not what is popular, drawing on genuine personal knowledge of this world. · practitioners · programmes · retreats ·Rest and space for yourself are not extras.
Events & Celebrations
From an intimate dinner to a milestone birthday, the details make it memorable. I take your vision and handle everything — from concept to guest list to the day itself. · venue & suppliers · logistics · on-the-day ·From the very first idea to the final flourish.
Moves & Relocations
Moving means a hundred decisions in the right order. I handle contractors, removals, utilities, deliveries — so nothing is left to chance and nothing is left for you to chase. · removals · contractors · utilities ·Leaving you free for the exciting part.
Home & Household
Your home should run seamlessly in the background. I coordinate maintenance, manage contractors, liaise with household staff — the same standard whether it is a primary residence, a second home, or a property starting from scratch. · maintenance · contractors · household staff ·Without you having to think about any of it.
Personal Affairs
Personal shopping, gift sourcing, collections, returns — the small things that quietly eat into your day. Done to the same standard as everything else, with real thought behind them. · personal shopping · gifts · errands ·Done with thought, and real attention to what matters.
"The details are not the details. They make the design."
Charles Eames
Working with me
Gentle, precise, reliable and truly dedicated
I understand that inviting someone into your home and your life requires real trust, and I don't take that lightly. Two decades across senior executives, private families and international environments — where discretion, precision and protocol were not optional — has shaped how I work and what I know people need most.
Warmgenuinely
Discreetalways
Gentleby nature
Reliablewithout fail
Experienced20+ years
How we can work together
Simple, flexible, precisely right
Hourly
Flexible support billed by the hour. For occasional tasks or to try out how we work together.
Half Day
Up to four hours of focused support. For when you need a little more time and attention.
Full Day
A full day of support, up to eight hours. For busy periods, intensive projects or back-to-back schedules.
Private Retainer
A dedicated block of time each month, with the flexibility to use it where it matters most.
Project
Travel planning, events, a home move, a wardrobe edit. A clear brief, a fixed fee, a defined timeline.
Trial Week
A full week to experience the support properly before committing to anything. Available on an ad hoc basis for one-off tasks too.
Rates on request.
Every package is discussed and agreed in advance. Each arrangement can be adapted to your specific needs.
The smart choice
Real expertise, no hidden costs
Hiring a full-time PA costs considerably more than the salary alone once you add what employers are required to pay on top. A freelance retainer removes all of that entirely.
Employed PA (PAYE)
Salary Employer National Insurance Pension contributions Holiday pay (28 days) Sick pay Equipment & training Recruiter fee (15-20% of salary) You carry all of it
Freelance PA (Retainer)
One agreed rate Nothing on top No hidden obligations No gaps, no cover needed No long-term commitment No equipment costs No recruiter fees You pay for the work, that's all
"You are not paying more. You are simply paying for the right things."
Getting started
How it begins
We Talk
By phone, video, or in person when possible. A relaxed conversation to understand what you need and see if we are a good fit. No commitment required.
We Shape the Arrangement
Hours, tasks, pace. Whatever suits you. Flexible from the start and easy to adjust as your needs change.
We Start
A single project or a trial week, so you can experience the support and decide how to continue.
Kind Words
What clients say
"Her ability to stay calm under pressure, anticipate needs, and ensure everything ran smoothly made a meaningful difference in our day-to-day lives. She is discreet, highly organised, and dependable, a calm and capable presence who approached every task with initiative and care."
L.L. Private Client, London
"She accomplished all these tasks with great enthusiasm, honesty and discretion, and her languages and communication skills were a great asset. I would not hesitate in recommending Sandra for any Personal and Executive Assistant role."
F.D.D. Private Client, London
"Sandra is honest, very hard-working, intelligent and great fun. She was able to work independently on projects showing very good attention to detail and good judgement. She built a very strong network within the organisation which improved the effectiveness of the team."
C.W. Senior Portfolio Manager, Global Investment Firm
"Sandra didn't just organise everything. She helped me think about how to make better use of the clothes I already own. By the end of the session we had put together five different looks that I absolutely loved and that I probably wouldn't have thought of myself. She has a great eye for both organisation and style."
P.R. Private Client, London
Training & Credentials
Qualified and certified
Protocol, Etiquette & International Diplomacy, Organisation of American States (OAS)
Principles of Ceremonial & Event Organisation, Organización Techint
Qualified Executive Secretary, IASE, Argentina
Wardrobe Management & Personal Styling, CPD Certified, The Image Consulting Co., UK
Registered Yoga Teacher (RYT 200), Yoga Alliance UK
Let's talk
I'd love to hear from you
I take on a small number of clients so that each one receives my full and undivided attention.
